Fixtuur | Simplifying 3D Planning

Fixtuur – Simplifying 3D Planning

TL;DR: Fixtuur builds 3D room planners and furniture configurators for e-commerce brands including Easy Bathrooms, Next Plc, and Victorian Plumbing. I led an experiment-driven redesign of the floor plan editor, improving accuracy, engagement, and laying the groundwork for future scalability.

My Role

UX Strategy

Product Design

Research & Testing

Experimentation

Organisation

Fixtuur

Tools Used

Figma

Miro

Mixpanel

Maze

Status:

✅ Completed

Results Snapshot:

~50% increase in floor plan editor usage

The Problem

Only ~10% of users fully engaged with the floor plan editor despite it being central to the purchase journey. Accuracy issues and usability friction limited adoption and created barriers to product growth. The challenge was making powerful CAD-style planning intuitive without overwhelming everyday users.

The Solution

I led an experiment-driven redesign focused on accuracy, usability, and scalability. By reframing the user journey, validating decisions through A/B testing, and iterating with live behavioural data, we increased adoption and established a roadmap for future features.

This case study is currently being finalised

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